ABOUT US

For nearly three decades, Nashville-based GrassRoots Promotion has been recognized as one of the leading independent promotion and marketing companies in the industry. The company has successfully launched chart-topping singles, built campaigns for emerging and established acts across multiple genres, and developed trusted relationships with radio, media, and industry partners. As part of GrassRoots Promotion Strategies, GPS Artist Management integrates management with established radio, marketing, and audience-development capabilities, delivering end-to-end services that include strategic planning, international release and touring support, brand partnerships, content and campaign execution, and data-driven growth.

OUR ARTISTS

AARON GOODVIN

DUE WEST

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TIM & THE GLORY BOYS

HAILEY BENEDICT

THE ABRAMS

OUR TEAM

Nancy Tunick

Nancy Tunick co-founded GrassRoots Promotion in 1996 and serves as co-owner and managing partner, consulting artists and record labels, managing a select roster, developing digital platforms, and overseeing company operations. She previously held senior promotion roles at Asylum Records, VFR Records, and Warner Bros. Nashville, where she helped shape landmark campaigns for Blake Shelton, Randy Travis, Faith Hill, Big & Rich, and many others.
Nancy has been recognized numerous times as Independent Promotion Person of the Year by Gavin Magazine, Music Row, Country Radio Broadcasters, and Country Aircheck. She has worked with a who’s who of country artists and has most recently contributed to the career launches of Mitchell Tenpenny and Tenille Arts.
A Temple University graduate, Nancy began in radio before moving into promotion and artist development. Beyond the music industry, she is the Rabbi/Cantor at Temple B’nai Israel in Florence, AL, President of the Interfaith Council of the Shoals, and an active mentor, speaker, and advocate through organizations including the Nashville Entrepreneur Center and St. Jude Country Cares.

Tera Lee Flaman

Tera Lee Flaman is an Alberta-based music industry professional whose superpower is building meaningful relationships. With a strong background in radio and a passion for supporting Canadian country artists, she guides them through their careers, radio releases, and the ever-evolving music industry.
Over the years, Tera Lee has worn many hats—singer, songwriter, and musician—earning a CCMA Rising Star nomination in 2004. As a radio personality, she was recognized with five CCMA On-Air Personality of the Year awards, and in 2023, she received the Country Music Alberta Industry Person of the Year award.
She is also an experienced live show producer, having produced 10 CCMA Legends Shows as well as four Country Music Alberta Awards shows.
Now, as an Artist Manager with GPS Artist Management, she works directly with Hailey Benedict and Tim & The Glory Boys while overseeing the management division. She serves on the Board of Directors for Country Music Alberta, while continuing to support artists at various stages of their careers through mentoring and consulting.

Jenna Robson

With nearly two decades of experience in the Canadian music industry, Jenna Robson has built a career around helping artists grow and succeed. She spent over a decade at 604 Records in Vancouver, where she guided marketing campaigns, release strategies, and management operations for a diverse roster of talent.
Her commitment to the country music community has extended beyond label and management work. As a BC Country Music Association board member, Jenna helped establish a fair, data-driven process for award voting. She was also recognized as Industry Professional of the Year at the BCCMA Awards.
Now based in Calgary, Jenna brings her expertise and artist-first approach to GPS Artist Management, where she works closely with artists to build sustainable careers and connect their music with audiences across Canada and beyond.